For our inaugural episode, we speak with Will Burns, of Ideasicle X, a software-as-a-service company focused on broadening the reach of idea generation and refinement.

Will is an advertising veteran who saw the need for a broader platform to enhance the idea creation process. Prior to founding Ideasicle, he worked at some of the most creative advertising agencies in the world, including Wieden & Kennedy, Goodby Silverstein & Partners, Mullen and Arnold Worldwide. It was at these agencies that drove his passion for ideas (having them and witnessing their birth from others).

In this episode, our conversation will focus on the creative process and the advancement that Ideasicle is driving.