Will Power: Easing into Conversations about Planned Giving
Update: 2025-04-10
Description
In this episode of The Beacon Podcast, Lighthouse Counsel President Jeff Jowdy talks with Texas Tech’s Russell James about getting inside the mind of the planned giving donor.
During their conversation, James answers questions including:
• Why traditional fundraising methods don’t work for planned gifts
• Fascinating research on how emotions and areas of the brain are triggered by planned gift solicitations
• Top insights into how to overcome objections to planned gift conversations.
During their conversation, James answers questions including:
• Why traditional fundraising methods don’t work for planned gifts
• Fascinating research on how emotions and areas of the brain are triggered by planned gift solicitations
• Top insights into how to overcome objections to planned gift conversations.
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