Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Freya Seeger, Director, Site Merchandising of Windsor Fashions.

In this episode, we’ll explore how to make your online store feel local to international customers. Freya shares tips on using the right currency, language, and duty-free shopping to improve the customer experience.

We’ll also dive into how AI is changing e-commerce. From product suggestions to loyalty programs and content creation, we’ll see how AI can help businesses work smarter while still connecting with customers on a personal level.

Freya will discuss why sustainability matters in fashion. She’ll explain the importance of being open about how clothes are made and talk about new rules in Europe that affect fast fashion.

We’ll also cover practical advice for selling more products, dealing with coupon issues, and using AI to help create content. Freya will share real examples from Windsor Fashions’ website to bring these ideas to life.

Whether you’re new to e-commerce or a seasoned pro, this episode is packed with useful tips. Join host Steve Hutt and Freya as they explore how technology and human creativity work together in online retail. You won’t want to miss these valuable insights for growing your e-commerce business!

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