Wine Industry Shifts: Premium Wines Gain, Budget Wines Lose
Update: 2025-12-01
Description
Treasury Wine Estates, a major player in the wine industry, recently suffered a significant financial blow due to a decline in demand for their budget wines, particularly in the US. This trend is not isolated, as sales of wines priced between $4 and $6 have dropped in the UK. Experts attribute this shift to changing drinking habits, with consumers seeking more special experiences and opting for premium wines over budget ones. Hospitality venues are also stocking up on higher-end wines due to their preservation ease and rising costs. This downturn is particularly disappointing for Treasury Wine Estates, who had been relying on the US market for growth after China imposed tariffs on Australian fine wines.
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