Wine News June: Oakridge closes restaurant, De Bortoli ripping up vines, Treasury investing in NOLOW, and Wine Australia's new campaign
Description
Meg and Mel tackle changing dynamics in the Australian wine industry, from restaurant closures to big investments and new marketing directions.
• Meg shares insights from VinExpo Asia where Australian wine received positive feedback and shows a shift toward lighter-bodied reds and more whites
• Oak Ridge restaurant closure highlights broader hospitality industry struggles with profit margins shrinking from 10% to 6-8%
• De Bortoli's vine pulling in warmer regions reflects necessary industry restructuring with significant costs and time investment
• $100 million investment from Vinarki into South Australian winemaking shows confidence despite centralization concerns
• Treasury Wine's $15 million investment in low/no-alcohol technology raises questions about authenticity when flavors are added
• Wine Australia's new "We've Got a Wine for That" campaign receives mixed reviews from industry insiders but positive feedback from everyday consumers
• Industry challenges stem from changing demographics with younger generations drinking less wine than previous generations at the same life stage
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