Winning Today’s ‘Race to the Customer’ in New and Used Vehicles
Update: 2025-11-06
Description
In this vAuto Quarterly Quick-Takes video, strategic planning director Bethany Johnson summarizes inventory and sales trends for Q3, and how dealers can maintain sales and profit objectives as the year closes. In new vehicles, Johnson share strategies to sell through ’25 inventory as ’26 models arrive—where promoting all rebates and incentives in merchandising is critical. In used, Johnson outlines how rising trade-in equity, and a higher level of appraisal transparency, can help dealers sell more customers and take in desirable inventory.
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
