Welcome to Enabling Automation! The tenth episode of season 4 is "Working with Partners​". Join our season 4 host for this episode, Ben Hope, as he discusses the SuperTrak CONVEYANCE™ and Siemens partnership with special guest, Christian Gehrhardt, Head of Business Development - Robotics and Flexible Conveyance Solutions (FCS) for Production Machines at Siemens.

Read the press release about the partnership here: https://press.siemens.com/global/en/pressrelease/siemens-and-supertrak-conveyancetm-partner-expand-smart-conveyance-offering

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In this monthly podcast series, join industry leaders from across ATS as they share and discuss the latest industry trends, new innovations, and more! ATS is an industry-leading automation solutions provider to many of the world's most successful companies.

Timestamps

00:04 – Introduction

01:30 – Why are partnerships becoming more important in manufacturing today compared to the past?

03:04 – Do you think these kinds of partnerships help machine builders reduce risk when adopting new technologies?

03:50 – Do you think these partnerships will allow companies to stay focused on what they do best while still delivering complete machine solutions?

05:29 – From Siemens’ perspective, what made SuperTrak a strong fit for deeper integration into Simens automation environment?

06:13 – When we look at machine builders and when we talk about integration and real integration, what does that mean in practical terms from their perspective? Is it engineering, commissioning, long-term support? What is it and how does this partnership help?

09:05 – From the machine builder’s point of view, what kinds of everyday challenges does this kind of integration help remove?

09:57 – How does a company know when partnering makes more sense than trying to build something internally?

11:01 – What kind of misalignment causes partnerships to struggle or fail?

12:49 – How important is it that both partners are hearing the same feedback from machine builders and end users?

13:46 – What must happen behind the scenes for partnerships to work, day to day?

16:25 – How does this help with joint problem solving and helping the customers?

16:43 – How do partnerships help companies reach machine builders and markets they might not reach on their own?

18:13 – Is there an influence on how machine builders are picking the kinds of technologies that they’re going to use it in kind of long-term thinking?

19:32 – Does this help innovation happen more easily?

21:56 – How will partnerships evolve?

23:22 – What advice would you give a machine builder when choosing a technology partner?

24:57 – Final thoughts

25:27 – Closing

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