Wrapping Up the HEIDI Principles - Identity
Description
How would you describe your business when describing it with the adjectives of a person?
responsible? goal-oriented? empathetic? brave? data-driven? empowering? supportive?
More interestingly, why would you even try to answer this question?
Corporate identity has emerged as a big field in organizational development, confronting companies with the question of who they really are: their core beliefs, the values they promote, and how they operate. Looking into our digitalized and fast-paced world you spot already the inefficiency of a rule-based approach which most corporates are still following. They are outdated the moment they are created. Values, in contrast, shape behavior and mindset and thus apply much better for navigating through dynamic and complex environments.
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