All products are service or ideas are created by human beings. Now, I know that sounds crazy, but hear me out. When a human being creates something, what do they do? They infuse their personality into it. 

Apple was nothing until Steve Jobs came along and infused his personality into it, and he was able to attract and service an entire world of people with new gadgets and technology.

How do you customize your marketing to your audience? Use these four personality hacks to skyrocket your conversion rates.