It's back to school this week as we get to class with X, Meta, and TikTok! 

The Things: 

1. Elon says X is going paid only 
2. Meta Expands its Paid Verification Program to Business Accounts 
3. But TikTok got fined (again) for mishandling user data 
4. TikTok Buffs Up Ad Metrics to Better Track Performance of In-Platform Campaigns 
5. TikTok is innovating social coverage of Fashion Week/ CRUSHING the Meta competition 

Sources: CNBC, USA Today, Mashable, Social Media Today, Time, Glossy.com

Hosts: Joey Scarillo, Natalie McGhee, Jessica Womack

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