In this edition of What Do You Call That Noise? The XTC Podcast, we go behind the scenes to see how deals get signed, press releases get written and records get released. Joining us are Ronnie Gurr, who went from producing a punk fanzine to working in the Virgin press office; Mike Smith, who signed Andy Partridge to Warner Chappell Music as a songwriter; Ben Wardle, who paved the way for one of the collaborations between Andy and Stephen Duffy; and Youie Mourra, who got tantalisingly close to releasing a series of XTC retrospective collections.

Music from Jordan Cooper 

XTC photos in Hanging Around Books  

What Do You Call That Noise? An XTC Discovery Book available from www.xtclimelight.com 

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Illustration of Andy Partridge by Mike Smith