Todd and Ryan discuss tracking business value as a metric similar to velocity. They believe that measuring business value is essential for understanding the success of products and that evidence-based management is a good approach. They also suggest that metrics such as cycle time, throughput, and item age may be more beneficial than velocity. They caution against using perceived business value, the perceived value of a product backlog item, instead of validated business value, which is the actual value delivered to customers. Todd and Ryan suggest that product owners should strive to measure validated business value and that evidence-based management can help in this respect.

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