Year-End Fundraising Email Study Results - How Many Emails to Send
Update: 2024-11-15
Description
If you’ve ever wondered, "How many emails should we send in our year-end campaign?" Turns out, you're not alone!
We get this question every year, and now, thanks to Jaime Freidrichs, a fundraising coach dedicated to helping small but mighty organizations succeed, and 71 nonprofit survey participants — we’ve got some real data to guide you.
In our latest episode (and blog post), we dive into the findings of Jaime’s study on the 2023 year-end email strategies of 71 nonprofits running online campaigns to understand:
- How frequently successful nonprofits emailed their supporters.
- The sweet spot for sending emails (without overloading your supporters).
- Surprising stats on email volume vs. meeting fundraising goals.
With this survey Jaime hopes to take at least SOME of the guesswork out of your year-end email strategy.
Read the fully formatted blog post to accompany this episode at: [link to episode on MayeCreate.com]
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