Year-End Fundraising That Works: How Communicating Impact Inspires Giving
Update: 2025-12-04
Description
In this episode of The Social Impact Solutions Podcast, Co-founders Lauren Vanderpool and John Mark Vanderpool unpack the year-end fundraising strategies every mission-driven leader needs to maximize impact when it matters most.
As giving season approaches, the pressure to raise critical dollars intensifies, but so does the opportunity. Lauren and John Mark break down how to leverage storytelling, clarity, and authentic connection to inspire generosity and strengthen donor relationships.
In this episode, you’ll discover how to:
- Communicate your organization’s impact in a way that moves donors to action.
- Clearly articulate the size of the problem you’re solving and why now is the moment to invest.
- Showcase real outcomes and demonstrate exactly how funding will drive change.
- Engage both long-time supporters and new prospects, even when donor history is unclear.
At the core of every successful campaign is gratitude and a powerful invitation. Tune in to learn proven, practical strategies that elevate your year-end fundraising and accelerate the social impact your community needs.
Episode Chapters:
- 02:20 Understanding the Size of the Problem
- 07:51 Communicating the Funding Need
- 13:47 Measuring Impact for Effective Communication
- 18:33 Defining and Measuring Impact
- 23:52 Addressing Impact Measurement Challenges
- 33:02 Engaging with Donors Effectively
As giving season approaches, the pressure to raise critical dollars intensifies, but so does the opportunity. Lauren and John Mark break down how to leverage storytelling, clarity, and authentic connection to inspire generosity and strengthen donor relationships.
In this episode, you’ll discover how to:
- Communicate your organization’s impact in a way that moves donors to action.
- Clearly articulate the size of the problem you’re solving and why now is the moment to invest.
- Showcase real outcomes and demonstrate exactly how funding will drive change.
- Engage both long-time supporters and new prospects, even when donor history is unclear.
At the core of every successful campaign is gratitude and a powerful invitation. Tune in to learn proven, practical strategies that elevate your year-end fundraising and accelerate the social impact your community needs.
Episode Chapters:
- 02:20 Understanding the Size of the Problem
- 07:51 Communicating the Funding Need
- 13:47 Measuring Impact for Effective Communication
- 18:33 Defining and Measuring Impact
- 23:52 Addressing Impact Measurement Challenges
- 33:02 Engaging with Donors Effectively
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