What if the systems we rely on, in business, life, and even packaging, are failing because they’re brittle, not because they're broken?

In this foundational episode, I unpack the idea of soft power: a force that connects rather than controls. From hydrogen bonds in nature to the hidden dynamics inside teams, this conversation explores how regeneration starts not with data, but with hydration — personal, organizational, and ecological.

Chapters

• (00:00:00 ) - Roots to Fruits: The Soft Power Model
• (00:01:17 ) - The Ultimate Human Desire: Soft Power
• (00:08:35 ) - In the Elevator With Kelly
• (00:12:14 ) - What Is Soft Power?
• (00:18:33 ) - In the Elevator With Bioplastics
• (00:21:22 ) - What would be your best near term recommendation for regenerative packaging?
• (00:23:54 ) - Kelly, in the book
• (00:30:41 ) - Bond Soft and Build Strong