DiscoverRealfoodologyYou Don’t Have to Be Wealthy to Eat Healthy - Here’s Why | Jason Karp
You Don’t Have to Be Wealthy to Eat Healthy - Here’s Why | Jason Karp

You Don’t Have to Be Wealthy to Eat Healthy - Here’s Why | Jason Karp

Update: 2025-07-01
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257: Jason Karp is the CEO of Human Co, and, like me, eats, sleeps and breathes clean living. Jason’s company is behind Hu Chocolate, True Food Kitchen (one of my favorite restaurants), and Grove Collaborative, to name a few. He and I spoke together at the nutrition round table last fall in Washington D.C., and I am so excited for you to hear about the work he’s done to bring clean food to the masses and catch up with the rest of the world by banning synthetic food dyes. 


Topics Discussed:


→  Why Jason has dedicated his life to clean food   


→ The Hu Chocolate origin story 


→ What it took to make True Food Kitchen 100% seed oil free    


→ How Jason got states to ban synthetic food dyes (yay!) 


→ Why you don’t have to be rich to eat clean 


→ The future of the clean food movement


Timestamps:


00:00:00 - Introduction 


00:04:20 - What Inspired Hu Kitchen 


00:05:57 - Jason’s Health Journey


00:07:25 - Why He Started Hu Kitchen 


00:08:58 - How to Pronounce "Hu Kitchen" 


00:09:36 - The Story Behind Hu Chocolate 


00:12:02 - Why Hu Kitchen Closed 


00:13:58 - From Hu Kitchen to True Food Kitchen 


00:17:07 - When Jason Discovered True Food Kitchen


00:19:01 - How True Food Kitchen Got Started 


00:20:07 - Removing Seed Oils from True Food Kitchen 


00:22:13 - Upgrading vs. Downgrading Ingredients


00:23:45 - The Grim Truth: Cleaner Food = Lower Profits 


00:24:46 - How Grocery Stores Prioritize Unhealthy Low-Cost Foods 


00:27:59 - You Shouldn’t Need to Be Wealthy to Eat Healthy 


00:30:46 - Changing the System to Favor Clean Ingredients 


00:34:49 - If You Can Afford a Smartphone, You Can Afford to Eat Healthy 


00:39:30 - Jason’s Clean Eating Challenge to His Networks 


00:41:59 - Why the Data on Seed Oils Feels Inconclusive 


00:43:28 - How ‘The China Study’ Got Debunked 


00:46:05 - Using Common Sense to Make Decisions on Diet


00:49:20 - Synthetic Food Dyes in the United States vs. Abroad


00:56:05 - Jason Role in the National Fight Against Food Dyes 


00:59:50 - How Clean Food Became Political 


01:05:28 - The Clean Food Movement Needs Compassion  


01:11:15 - Controlling the Controllables without Getting Neurotic 


01:15:45 - Jason Karp and HumanCo Social 


Show Links:


HumanCo brands - Cosmic Bliss & Against The Grain Gourmet


→ Amara: HUMANCO (20% off discount) - Amara  


→ True Food Kitchen: Mention to your server “JUSTTRUE10” for $10 off of $50 at True Food Kitchen through June 30th - TFK


→ Grove Collaborative: "HUMANCO" will give new customers 25% off orders $75+. Grove


Sponsored By:


Lineage Provisions | Try my favorite Grass-Fed Beef Tallow from Lineage Provisions. Use the code REALFOODOLOGY for 10% off at lineageprovisions.com.


CURED Nutrition | Right now, CURED Nutrition is offering my listeners an exclusive 20% off Serenity Gummies with a monthly subscription. Just head to www.curednutrition.com/REALFOODOLOGY and use the code REALFOODOLOGY at checkout.


Qualia | Check out qualialife.com/REALFOODOLOGY for up to 50% off and use code REALFOODOLOGY at checkout for an additional 15% off.


MASA Chips | Go to MASAChips.com/Realfoodology and use code Realfoodology for 25% off your first order.


Paleovalley | Save at 15% at paleovalley.com/realfoodology and use code REALFOODOLOGY.


Pacha | Head to pachasoap.co and use code REALFOODOLOGY at checkout for 20% off your entire order.


Check Out Jason: 


Jason Karp Instagram


HumanCo Instagram


Check Out Courtney:


LEAVE US A VOICE MESSAGE


Check Out My new FREE Grocery Guide!


@realfoodology


www.realfoodology.com


My Immune Supplement by 2x4


Air Dr Air Purifier


AquaTru Water Filter


EWG Tap Water Database


Produced By: Drake Peterson



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You Don’t Have to Be Wealthy to Eat Healthy - Here’s Why | Jason Karp

You Don’t Have to Be Wealthy to Eat Healthy - Here’s Why | Jason Karp

Courtney Swan