In this episode of The LinkUp, we unpack why audience targeting needs to go beyond age brackets and generational labels. From life stage and belief systems to values and lived experience, we explore how to define real audiences in a way that actually connects.

We’re also putting the theory to the test with a special segment: our generational divide dating show. It’s as hilarious as it is revealing, showing just how differently people across age groups really think (and why that matters for your brand).

Plus, we break down real-world examples of brands that got their audience targeting right.

Listen in as we challenge blanket labels and dig into what it really means to understand who you're speaking to.