You don't need more content, you need to 100x distribution.
Update: 2025-05-13
Description
To grow online, the highest-leverage decision isn’t to make more content. It’s engineering content that multiplies across platforms, people, pipelines.
Distribution can’t be an afterthought, by any stretch. It is the strategy. Rule of thumb – 80:20 , distro:creation.
99% of brands have it flip-flopped.
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