In this week’s episode of The Social Media Takeaway, I’m joined by Anita Wong, a YouTube and video strategist, and she helps business owners use YouTube to grow leads and increase visibility. In this episode, we discuss how YouTube can be a powerful tool for business growth and lead generation. Anita explains why YouTube videos have a longer lifespan compared to other platforms, how YouTube and Google work together to boost your content's visibility, and the key steps to optimising your videos for maximum impact. You’ll also learn the importance of consistent uploads, creating thumbnails that encourage clicks, and why starting with short-form videos is a great way to ease into YouTube. 

If you’ve been creating video content but haven’t considered YouTube or are unsure how to make it work for your business, you won’t want to miss this episode.

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