Younger Consumers Shift Spending, Impacting Fast-Casual Restaurants
Update: 2025-11-11
Description
Fast-casual restaurants like Sweetgreen are facing a significant sales drop, with a nine-point-five percent decline in same-store sales, due to increased financial pressure among younger consumers. Factors such as rising housing costs, a tight job market, and slower wage growth are pushing this demographic to make more budget-conscious choices, opting for cheaper alternatives or eating at home more often. However, the trend is not uniform, with some chains like Shake Shack and coffee chains like Dutch Bros and Starbucks experiencing growth from their younger customers. This economic shift highlights a broader trend where people are becoming more value-conscious and choosing to spend their money on certain items, while others become out of reach.
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