Your Airbnb Listing Is Broken — Here’s How to Fix It Fast | The STR Scale Show with Mike Reilly | Ep 29
Description
Most Airbnb listings are costing hosts thousands—because they’re built wrong.
In this breakdown, we show you exactly how to rebuild your listing from the ground up to rank higher, convert faster, and stand out in a crowded market.
• The step-by-step to create a perfect, profit-ready listing
• The mistakes 90% of hosts make in titles and descriptions
• How to fix your visuals and brand in minutes
• What data says about click-through and conversions
• The system top hosts use to stay booked year-round
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00:00:56 – Creating the Perfect Listing: What Goes Into It
00:03:39 – The Listing Description Framework (Step-by-Step)
00:05:34 – Lifestyle Photos That Drive Bookings
00:09:16 – Photo Strategy: Location, Amenities, Experience
00:13:24 – Use Captions to Boost Click-Through Rate
00:14:24 – The Big Description Mistake: Paragraphs vs Bullets
00:21:44 – Are You Actually Optimized? The Search-to-Listing Check
00:24:03 – KPIs to Optimize Your Listing (Property Refresh Cadence)
00:25:30 – Test Photos for Higher Conversions & CTR
00:26:57 – Build Your Direct-Booking Brand (After You Dominate Airbnb)
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