Marketing is so consuming, you get swept away. Even for me, I’ve been finding that marketing efforts take the largest and most consistent hours in my schedule. 

A mistake a lot of new entrepreneurs make is letting marketing be the primary goal and getting swept away in the pursuit of new clients. Your number one priority should be the extreme and utmost delight of the clients in front of you. 

I'll be honest with you, providing quality service/product isn’t enough. That’s the bare minimum. 

More often than not, people are displeased when they invest too much time in products, services, and coaching programs because the marketing was fantastic but the actual product and service didn't give the expectations they had for the day. We are looking not just to be a good service provider or offer products, we want to delight people and want them to walk away feeling so glad they made the investment with us.

When there's growth from marketing, you can see that past and former clients have done the work and shouted us out on their large platforms. When those clients do that we get the most followers, engagements, and applications to our program.

Delighting clients will be your greatest source of income, growth, and fulfillment in your business. Focus on them.