There’s one BIG reason some Black Friday campaigns do better than others. And it’s not how much you’re discounting your courses. In fact, success has everything to do with DATA. But not any kind of data. 

Which is why, in this episode of Master the Inbox, I’ve invited Georgiana Costache, data analyst, to give us a breakdown of finding the right insights in your data so your next Black Friday isn’t just successful, but data-driven.

Here’s a glimpse of what you can expect from this episode

In this episode of Master the Inbox, Monica Badiu invites data analyst Georgiana Costache to discuss the importance of data in creating successful Black Friday campaigns. They explore the different stages of customer engagement in e-commerce and the metrics to analyze in each stage. They also discuss the impact of logistics and operations on customer perception and trust. Georgiana provides insights on how course creators and consultants can leverage data to improve their Black Friday campaigns. They discuss the importance of setting marketing goals, tracking data from multiple sources, and analyzing past campaign data to inform future strategies.

Takeaways

• Data is crucial for creating successful Black Friday campaigns.
• Understanding customer engagement in different stages of the sales funnel is key.
• Metrics to analyze include web analytics, user interactions, and RFM (recency, frequency, monetization).
• Logistics and operations impact customer perception and trust.
• Course creators and consultants can leverage data to improve their Black Friday campaigns.
• Setting marketing goals, tracking data from multiple sources, and analyzing past campaign data are important steps in preparing for Black Friday.

Meet my guest, Georgiana Costache
Georgiana Costache is a seasoned marketing professional with over a decade of experience in SaaS, DaaS, and Retail/E-commerce sectors, where she specializes in leveraging data to translate business goals into actionable insights. With a strong analytical foundation, she excels in data analysis, cleaning, and visualization, utilizing tools such as Tableau, SQL, and Python to create impactful reports and dashboards. Her expertise extends to CRM analysis, KPI tracking, and customer journey optimization, coupled with a deep understanding of digital marketing strategies including content creation, SEO

Hi. And welcome.
My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.

I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.

Other links:

• Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiu
• Visit Monica’s website: https://www.monicabadiu.com
• Listen more Master the Inbox episodes: https://www.monicabadiu.com/master-the-inbox-podcast/
• Get your Black Friday resources: https://www.monicabadiu.com/black-friday-resources/
• Read Monica’s blogs: https://www.monicabadiu.com/blog
• Get your freebies: https://www.monicabadiu.com/freebie
• Get assistance with your copywriting by scheduling a free discovery call: https://www.monicabadiu.com/contact
• Learn more about running successful em...