To niche or not to niche, that is the question. Spoiler alert, the answer is most definitely yes, niche. But, if you’ve been listening to this podcast I bet you already knew that right? In this episode Nyk Danu shares a plethora of practical skills to help you understand what niching can do for your business as a yoga teacher, and how to do it. 

ABOUT NYK DANU

Nyk teaches therapeutic yoga to MisFits. Gen Xers (and sometimes Y) who don’t feel at home in mainstream Yoga circles: the rebels, underdogs, introverts, geeks, and bookworms - and she has a butt load of training and education (check her certs page on her website if you want the deets). As a Yoga Therapist, Nyk’s specialty is helping people with Back Pain and Anxiety. Nyk also leads a 60 HR Online, Yin Yoga Teacher Training - and I believe has one coming up in the next few months, so if you’re keen to learn more make sure to check out her website.

PODCAST HIGHLIGHTS

• Why your niche isn’t the style of yoga you teach
• The 3 elements that make up your niche
• Nyk’s answer to the question “Is it ever too early to niche?”
• Powerful questions to help you uncover your niche right now
• Why demographics are the least important part of your niche
• Why getting out of your head and into your heart might just be the key to finding your perfect niche
• How you can get super specific with your niche, while still being inclusive
• Why your deepest wounds are often your truest niche
• Nyk’s thoughts on if / when you can successfully have more than one niche

FIND NYK DANU

• Nyk’s Instagram
• Nyk’s Website

FIND CORA

• Cora’s Website
• Cora’s Newsletter

For links & resources mentioned in this episode go to www.corageroux.com/episode101

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