How can I bring my personality to my brand? Brand personality is how your brand speaks, act, and behave.

You might be thinking that branding is only for large companies or big brands. What we want to do is to be very clear on our personality to attract the right people. After that, we will build rapport and compound it.

Why Brand Personality is important

• The personality that your brand amplifies becomes the extension of the consumer
• Empowers them to be seen as a certain way by others
• A vehicle in expressing themselves

How to define your brand personality

• Find a compelling personality
• Establish the personality, in the beginning, to be consistent
• Think of your brand personality as a person

Key Takeaways

Brand Personality is the human personification of a brand

Find a Personality that is compelling and fun

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