In this episode Kinsey teaches the first steps in creating a scalable offer for your clients. How can we have our offers work for us and perhaps work without us? As entrepreneurs you must always take your ideas for a test drive first before passing the torch.

Do not miss these highlights:

03:32 What is a scalable offer?

06:09 If you think that people will always need you in order to get results, you're doing both yourself and your potential clients a huge disservice.

07:22 Start to shift and develop systems and processes in your business and in your offers that allow them to grow without you.

08:34 The misconceptions about creating a course or a coaching program.

09:04 In order to have a viable, scalable offer that not only gets clients results but can grow without you, you have to have tested it first.

11:10 Group coaching or a course is way harder to sell than private coaching

12:35 Before you think about the structure or the logistics of what a scalable offer looks like, you have to do the work with your people.

14:48 Launching or growing a scalable offer is not about having two offers for the same avatar. Your scalable offer will be for a different avatar than your core signature offer which will become potentially your back end offer. 

18:27 The next offer will be two different avatars, same niche but you're just ascending with them - New set of strategies & principles that they need in order to get them from six to seven figures.

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

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