Kinsey helps dial-in the basics to getting you where you want to be with your scalable offer in this second part of the series. You need to know without a doubt where your clients will plateau and be able to navigate them out of there. Once you have worked with your clients one on one and figured out their biggest needs, you can create an offer that works perfectly without you!

Do not miss these highlights:

03:55 When we think of your scalable offer, it's really something that can grow without you. 

07:47 Who you wanted to serve and how you wanted to serve them will evolve. But as that evolves, you're also going to learn what people actually need, and what people actually want. 

08:43 The foundation of your scalable offer is your intellectual property, which is your framework, it's a process that you can rinse and repeat with your clients and customers and they get the same result. 

10:17 A scalable offer can also be a hybrid program, a sort of element of community and curriculum. 

11:43 Coaching content and community is a very robust experience, where you get to deliver a very incredible program to your potential client. 

13:29 It’s the framework that we teach inside of our signature coaching offer, 10k Content Collective.

16:11 When you have that Curriculum, and you've defined what that looks like, now you can layer on Coaching. 

18:08 It's not just about recording videos and slapping some coaching on top, it's about learning your people and how they move through the process.

19:29 When you think about the scalable offer, make sure that you are curating the community.

20:26 Your community is the place where your ideal client is going to either thrive or not, it makes or breaks your scalable offer. 

26:14 There is couple of ways to scale your offer if you're a service based entrepreneur.

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

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