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In this eye-opening Intentional Agribusiness Leader episode, Mark and Cowboy Coach Jon Anderson expose the shocking data behind why most corporate training fails and reveal the exact framework successful companies use to get measurable results from their people development investments.

WHAT INTENTIONAL TRAINING BUYERS DO DIFFERENTLY

Stop These Training Mistakes:

● Investing in training without clear learning objectives or measurable outcomes

● Using the cookie-cutter approach - putting everyone through the same program regardless of need

● Buying training reactively to symptoms instead of addressing root causes

● Never measuring if training actually changed behavior or delivered ROI

● Tolerating "death by PowerPoint" sessions that disengage your team

Start These Results-Driven Behaviors:

● Setting specific, measurable learning objectives before any training investment

● Identifying who actually needs training and filtering participants strategically

● Connecting training to clear business drivers and expected behavioral changes

● Implementing measurement systems to track behavior change and ROI

● Expecting minimum 4:1 return on investment from every training dollar spent

TIMESTAMPS/CHAPTERS:

0:00 - Welcome to Intentional Agribusiness Leader

0:30 - Why Training Gets Bought Reactively

2:23 - How to Buy Training Intentionally

3:36 - Training Effectiveness and Engagement Challenges

5:45 - Death by PowerPoint Must Stop

8:25 - When Corporate Training Becomes a Social Event

9:38 - The Hidden Costs of Bad Training

11:12 - The $85 Billion Training Market Reality

13:19 - 67% Buy Training Without Clear Objectives

15:18 - Why Most Training Gets Bought Reactively

17:12 - The Missing ROI Measurement Problem

19:18 - How to Enhance, Keep, and Train Out Behaviors

21:32 - 58% Never Measure if Training Changed Behavior

22:26 - Expect Minimum 4:1 ROI from Training

24:19 - 84% Use Cookie Cutter Training Approach

25:16 - AI-Powered Assessment Solutions

28:00 - Hyper-Personalized Learning Plans Coming Soon

FOR:

✓ Business leaders tired of wasting money on ineffective training programs

✓ Managers who want to see actual ROI from their people development investments

✓ Anyone frustrated with "death by PowerPoint" corporate training sessions

✓ Leaders ready to move from reactive symptom-fixing to strategic people development

✓ Companies seeking measurable behavior change and business results from training

DECISION POINT:

Stop buying training reactively without clear objectives. Start measuring what matters and expect minimum 4:1 ROI from every training investment.

This Week's Challenge: Before your next training purchase, sit down with your leadership team and define: What behaviors need to be enhanced? What needs to stay? What needs to be trained out? Then measure the results 6 months later.

If you're ready to stop wasting money on ineffective training and want to see how hyper-personalized learning plans can transform your organization, email mark@themomentumcompany.com to learn about our new strategic learning design process.

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💡 Comment below: What's the worst training experience you've ever sat through?

⚠️ DISCLAIMER: This content is for leadership development and training optimization purposes. The Thriving Leader Program and strategic learning design services mentioned are designed for organizations committed to measurable people development. Results may vary based on implementation and organizational commitment to change.