Your first move to prepare for the Direct-to-Agent era

Update: 2025-12-20

Description

AI search adoption accelerated faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, explains how mainstream consumers now encounter AI-powered results across Google AI Overviews, Amazon's Rufus, and voice assistants without actively seeking AI tools. The discussion covers strategic positioning frameworks for the "breathtaking" speed of AI-first discovery and competitive distribution strategies, including Walmart's partnership with ChatGPT to leverage their price optimization advantage in AI-mediated commerce.

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Comments

In Channel

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Your first move to prepare for the Direct-to-Agent era

#box-pro-ellipsis-17662706701936{-webkit-line-clamp:2;}Your first move to prepare for the Direct-to-Agent era

Your first move to prepare for the Direct-to-Agent era

Your first move to prepare for the Direct-to-Agent era