Season 2 - Episode 27🎙️BEYOND THIS by Zaheerah Bham Ismail Your money has a voice. Your choices have power. YourMove. “WHAT IF WHAT WE BUY COULD SAY SOMETHING ABOUT WHAT WE BELIEVE?” This week, I sit down with Amin Dada of YourMove for a conversation that goes far beyond sneakers.We talk about building challenger brands—not simply alternatives. Brands we can genuinely choose because we connect with them, believe in them and want them to become part of our lifestyle. We unpack ethical purchasing, conscious consumerism, entrepreneurship with purpose, and what it takes to stop waiting for someone else to build what our communities need and take the plunge ourselves. Supporting values-aligned businesses shouldn’t feel like settling for an alternative. They should be brands we are proud to choose. And perhaps one of the most powerful ways we can serve the Ummah is to build with excellence, compete with confidence and give people a real choice. 🎙️ Beyond This with Zaheerah Bham Ismail & Amin Dada. Full episode available on You Tube, Apple podcast and Spotify. #yourmove #challengers #notjustalternatives #create #manufacture ZB