DiscoverMcKinsey on Building ProductsYuhki, CPO of Figma on accelerating PLG with 'user love'
Yuhki, CPO of Figma on accelerating PLG with 'user love'

Yuhki, CPO of Figma on accelerating PLG with 'user love'

Update: 2025-01-03
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In this episode of McKinsey on Building Products, host Rikki Singh and Yuhki Yamashita, CPO of Figma, explore building user-obsessed products and the future of design. They delve into key elements of creating a PLG flywheel, importance of community in fostering product adoption, and the transformative impact of generative AI on product development.

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Yuhki, CPO of Figma on accelerating PLG with 'user love'

Yuhki, CPO of Figma on accelerating PLG with 'user love'

McKinsey & Company