Zappi's Connected Insights Imperative Report
Description
Zappi's Nataly Kelly and Steve Phillips introduce a new season of Inside Insights by breaking down the 2025 Connected Insights Imperative. They unpack why teams with connected insights report 24-point higher satisfaction, how data fragmentation (41%) blocks impact, and why only 23% of companies having a dedicated insights org is a wake-up call. You'll hear ways to “stream” consumer insight into decisions, where AI (and synthetic research) will matter most by 2026, and how cross-functional squads can turn insights from an order-taking function into a true strategic partner backed by ROI evidence and real examples (Visa, NFL, PepsiCo).
Key Points:
- How to centralize “why” data and integrate it with your “what” data for faster, better decisions.
- A playbook to defragment insights and stand up a connected, always-on system.
- Relationship moves that turn marketing–insights tension into durable trust and impact.
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United States
