Like many companies we’ve interviewed on the show, Zero is no exception to setting a bold mission. Theirs is to “help people around the world harness the power of fasting to live healthier and longer lives”. But how do you transform a relatively daunting health practice and make it accessible, fun and most importantly achievable? We chat to Matthew Silva the Head of Product at Zero to find out more.

Timestamps

• The rise in fasting’s popularity (1:09 )
• Alcohol consumption and mindful drinking (4:12 )
• How the Zero journey started (6:19 )
• Making fasting accessible through technology (8:58 )
• Building the Zero community and group fasting (11:10 )
• Mood tracking whilst fasting (13:47 )
• Building ‘keystone’ habits (17:30 )
• The next step in the product journey after building self-awareness (19:30 )
• Parallels with the personal finance space (24:42 )
• Matt’s role as Head of Product (27:39 )
• Building the Fast Journal (29:30 )
• Potential new features for the app (31:17 )

Key Links

• Zero’s Website
• Zero’s Twitter
• Zero’s LinkedIn
• Saved by Zero by Mike Maser
• Zero’s Chief Medical Officer Peter Attia
• Zero Q&A with Rhonda Patrick and Mike Maser
• LessDrinks.com
• City group fasts
• FitBit
• FitCoach
• Headspace
• Dishoom
• #BreakFastWithZero
• Jerry Seinfeld ‘Night vs Morning guy’
• ‘Why We Sleep’ by Matt Walker