Listen Top Shows Blog

Zero to Acquisition: Entrepreneurship in China with Kim Leitzes, CEO of PARKLU

Zero to Acquisition: Entrepreneurship in China with Kim Leitzes, CEO of PARKLU

Update: 2020-12-14

Share

Description

The inaugural episode of the China Influencer Marketing Podcast by PARKLU is brought to you by host Elijah Whaley. This special episode features Kim Leitzes, founder and CEO of PARKLU, who joins us to provide some invaluable insights of the challenges and lessons learned through her years-long journey of building her company in China from its beginnings as what she called a "scrappy startup", to the premiere influencer marketing platform in China, and currently, to its acquisition by LaunchMetrics.

Comments

In Channel

Marketing in China: Relationships and Retention

Marketing in China: Relationships and Retention

2021-06-2301:23:57

Evenings with Eli: Starting Up in China

Evenings with Eli: Starting Up in China

2021-04-2801:01:38

Starting from Scratch in China: The Story of WalkTheChat

Starting from Scratch in China: The Story of WalkTheChat

2021-04-1401:16:32

Methodically Adapting Your Brand to China

2021-03-2401:24:54

The Future of Branding with Alpher Xian

The Future of Branding with Alpher Xian

2021-03-1001:40:42

Building a KOC Network with Ray Veras

Building a KOC Network with Ray Veras

2021-02-2401:22:55

Evenings with Elijah: The Journey of Creating a KOL

Evenings with Elijah: The Journey of Creating a KOL

2021-02-0301:53:49

Chinese Consumers: After 2020, Where Are They Headed in 2021?

Chinese Consumers: After 2020, Where Are They Headed in 2021?

2021-01-2001:28:53

3 Million Followers: Tales from one of China's foremost foreign influencers

3 Million Followers: Tales from one of China's foremost foreign influencers

2021-01-0601:20:05

Zero to Acquisition: Entrepreneurship in China with Kim Leitzes, CEO of PARKLU

Zero to Acquisition: Entrepreneurship in China with Kim Leitzes, CEO of PARKLU

2020-12-1401:06:25

The state of China’s luxury market, with Chloé Reuter

The state of China’s luxury market, with Chloé Reuter

2020-08-1255:19

Understanding Pinduoduo’s evolution, with Ada Yang

Understanding Pinduoduo’s evolution, with Ada Yang

2020-08-0547:05

Marketing British brands to China, with Demi Ping of the China-Britain Business Council

Marketing British brands to China, with Demi Ping of the China-Britain Business Council

2020-07-3001:01:17

The China Marketing Pulse: July edition

The China Marketing Pulse: July edition

2020-07-2248:05

Top tips for executing offline events in China

Top tips for executing offline events in China

2020-07-1501:15:16

Private traffic 101: Breaking down China’s hottest marketing trend

Private traffic 101: Breaking down China’s hottest marketing trend

2020-07-0601:17:33

Is the future of luxury in gaming?

Is the future of luxury in gaming?

2020-06-2458:12

Perfect Diary parent company Yatsen launches new brand Abby’s Choice

2020-06-1243:26

The Pulse: Bite-sized news and updates on China’s marketing industry

The Pulse: Bite-sized news and updates on China’s marketing industry

2020-06-0426:03

Why Chinese brands are gaining the upper hand, with Doris Ke

Why Chinese brands are gaining the upper hand, with Doris Ke

2020-05-2756:35

00:00

00:00

x

Zero to Acquisition: Entrepreneurship in China with Kim Leitzes, CEO of PARKLU

Zero to Acquisition: Entrepreneurship in China with Kim Leitzes, CEO of PARKLU

PARKLU