Zoe on whether it’s possible to develop a national brand
Description
In Episode 4 Zoe Tsu talks about her research which looks at how to brand a country, specifically her home country of Taiwan. She explains how she’s exploring innovative approaches for leveraging Taiwan's semiconductor expertise as a strategic asset for nation branding, particularly in light of ongoing challenges and tensions in the region. She concludes with some sound advice for those considering undertaking a PhD especially ion the need for self-discipline and to choose something you will enjoy doing for several years.
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Read a full transcript of Zoe's episode
Credits
Presenter: Catherine McDonald, Research Podcasts
Guest: Zoe Hsu
Producer/Editor: Chris Garrington, Research Podcasts
Artwork: Krissie Brighty-Glover, Research Podcasts
Audiograms: Lauren White, Research Podcasts
Production support: Eleanor Larsson, Brunel University Graduate School
Music: yourtunes
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