Join us for a conversation with Marshall Whorley of Kateri Carbon from Gatesville, Texas, as he shares his journey through ranch management and his passion for sustainable, grass-based practices. Marshall’s story begins with his grandfather’s influence and takes us through his academic and professional experiences, from Texas A&M to the TCU Ranch Management program. He provides insights into the significance of grass management and sustainable practices, contrasting the traditional methodologies he encountered with the more holistic, ecosystem-based approach he embraced at TCU. Marshall also reflects on the valuable lessons learned from attending sale barns and the importance of adapting to market changes for long-term profitability.

Explore Marshall’s journey from managing a section of a ranch to leasing land for cattle. He discusses the challenges and rewards of efficient grass and water management, particularly in the face of high costs and unpredictable rainfall. Marshall emphasizes the benefits of leasing land over purchasing, highlighting the importance of building relationships and demonstrating good management practices to landowners. The chapter also touches on the impact of urbanization and the influx of new residents on land availability, underscoring the necessity of trust and profitability in securing leases.

Discover the potential of carbon offsets and multiple income streams in ranching, as Marshall shares strategies for maintaining profitability and sustainability. Learn about the appreciation of land value since the 1980s, the benefits of custom grazing, and the importance of adapting grazing practices. Marshall also discusses the introduction of sheep and goats to diversify income and the preparations needed for managing additional livestock species. The episode further explores the transition to regenerative grazing, the role of technology in enhancing grazing lands, and the benefits of carbon contracts, providing a comprehensive guide for ranchers looking to innovate and sustain their operations.

Links Mentioned in the Episode:
Kateri Carbon
Marshall Whorley on Facebook

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