Mindset mentor and business coach Brooke Summer Adams joins me this week to unpack what it really takes for new and aspiring coaches to leave the 9–5, build self-trust, and create predictable momentum in their businesses. We bust the myth that employment is the “safe” option, reframe “ready” as a decision (not a feeling), and dig into Brooke’s Entrepreneurial Goldilocks Zone- that sweet spot just outside your comfort zone where results compound without frying your nervous system. Brooke also shares her powerful origin story (from a UK council estate to full-time coach), how to move through imposter syndrome without collecting endless certifications, and practical steps to show up with embodied authority so clients feel your leadership the moment they land on your page.

You’ll learn:

• Why corporate isn’t automatically safer- and how creators create their own security

• How to choose a Freedom Date and reverse-engineer the revenue to match it

• The “Ready is a decision” framework to take brave action (and stack proof)

• The Entrepreneurial Goldilocks Zone for sustainable growth and momentum

• A simple weekly rhythm: go live, make an invite, and follow up with warm leads

• How to trade extra certifications for embodied authority that actually sells

leave 9–5, new coach business, coaching mindset, self-trust in business, entrepreneurial Goldilocks zone, imposter syndrome for coaches, embodied authority, how to quit your job for coaching, momentum for new coaches, mindset mentor

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Resources & Links:

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