Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a raw and unfiltered conversation between Jillian Murphy and her longtime friend and fellow entrepreneur, Katie, that’s been a year and a half in the making. Together, they dive deep into what it really looks like behind the scenes of building a business—from hiring mistakes and mentorship red flags to defining success on your own terms. If you’ve ever felt like you’re chasing someone else’s version of success or struggling with how much of your personal story to share online, this episode is for you.

This honest, behind-the-scenes conversation is a must-listen for any CEO who’s navigating the messy middle, questioning their next steps, or simply wants to build a business that actually feels good.

Topics Covered:

• What it actually means to be a CEO—and why it looks different for everyone


• Real talk on boundaries, client care, and what supportive coaching should feel like


• The importance of hiring mentors aligned with your values and lifestyle


• Why some of the worst business investments happen later (not just early) in your career


• “Pay for proximity” and other business icks—from both sides of the conversation


• The line between marketing strategy and shady client poaching tactics


• How to share your journey without trauma-dumping on your audience


• Reframing viral content and why deeper connection > bigger following


• Using your hard seasons as fuel for massive business breakthroughs


• Honest reflections on friendship, vulnerability, and building something that’s yours

CONNECT WITH Katy:

• Instagram: @katysaltsman


• Website: katysaltsman.com


• Threads: @katysaltsman


• Podcast: Crying Burns Calories

CONNECT WITH JILLIAN

• Follow me on IG: @thejillianmurphy


• Sign up for my FREE Webinar → go.thejillianmurphy.com


• Join my Facebook Community: https://bit.ly/sellingsecretsgroup