evokeᴬᴳ⋅ 2025 platinum partner Elders has been helping to drive adoption of agritech from a grassroots level for generations.

As the State Rural Products Manager for Queensland and the Northern Territory Nathan Surawski knows what industry needs at every level. Supported by the likes of Olivia Lindley - a rural sales representative from the Central Queensland town of Emerald, they take our contributor Jayne Cuddihy through what drives adoption in the paddock and what producers want next. 

This is the second episode of the evokeᴬᴳ⋅ 2025 mini series, split into four key focus areas: Economics & Trade, Sustainability & Environment, Innovation & Future Technology and Workforce & Skills Gap.

AgriFutures evokeᴬᴳ⋅ is Asia Pacific’s premier agrifood innovation event, with the 2025 event bringing together almost 2,000 delegates from across the globe.

This unique, cross-sector, international event brings together thought leaders and change makers in agriculture, food manufacturing, research, innovation, investment, and policy, to build connections for a more resilient, productive, and profitable agricultural sector and value chain.

Find out more about AgriFutures evokeᴬᴳ⋅