iRobot's Fall: Chinese Competition & Blocked Deal
Update: 2025-12-22
Description
iRobot, the pioneer in home robotics and creator of the Roomba, filed for bankruptcy due to intense competition from Chinese rivals like Roborock. Despite peak revenue of nearly $1.6 billion in 2021, government protections and incentives gave Chinese companies an edge. A failed Amazon buyout and lack of innovative features further weakened iRobot. Now, iRobot faces acquisition by China-based Picea Robotics, marking a shift towards overseas dominance in the robot vacuum market.
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