vol.043：China Smartphone Sub-Brand Strategies and Market Dynamics
Description
The source provides an in-depth analysis of the smartphone sub-brand strategy employed by major Chinese manufacturers, particularly focusing on Huawei and Xiaomi. It explains that companies utilize sub-brands, such as Huawei’s Honor and Xiaomi’s Redmi, to target different market segments―specifically, using sub-brands to capture the low-end market while maintaining a premium image for the main brand in the high-end sector. The text contrasts Huawei’s successful strategy of creating a seamless price-range gradient between its main and sub-brands with Xiaomi’s more uneven distribution. Ultimately, the article argues that this sub-brand approach was critical to the growth of Chinese phone makers, though it notes that Huawei’s future is uncertain due to U.S. economic sanctions limiting its access to key components.
United States
