vol.054：China's Silver-Haired Economy
Description
The source, an excerpt from an IT journalist's newsletter, explores the rapidly growing "silver-haired economy" (ginpatsu keizai) in China, driven by the nation's aging population and a large wave of early retirees. It explains that since the market for younger, working-age people is becoming saturated with digital services, tech companies are now focusing on the 470 million people aged 50 and over as the last major consumer frontier. The text debunks the myth that seniors are inherently digitally illiterate, asserting that many simply require better user interfaces, and it highlights innovative O2O (Online to Offline) business models like "community group buying" (shequ tuan gou) as a successful way to engage this demographic. Finally, it notes that this senior market offers unique opportunities because older users prioritize communication and flexible service over pure speed and efficiency.
United States
