DiscoverGrow with Evergreen | Paid Media and Marketing Podcast£20m PJs Brand Has LOST £500k After M&S Hacking
£20m PJs Brand Has LOST £500k After M&S Hacking

£20m PJs Brand Has LOST £500k After M&S Hacking

Update: 2025-06-04
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Description

Cyberjammies is a £20 million turnover pyjama brand with a split model: £5 million comes from their own website, and £15 million from retail giants like M&S, John Lewis, and Next. They’ve carved out a strong position in the UK nightwear market—but 2025 has brought new challenges.


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Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. 


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Home & garden hub - Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.


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£20m PJs Brand Has LOST £500k After M&S Hacking

£20m PJs Brand Has LOST £500k After M&S Hacking

The Evergreen Agency