‘Deadpool & Wolverine’ and Marketing Disney’s First R-Rated Marvel Movie
Description
Matt is joined by Disney’s chief brand officer and president of marketing, Asad Ayaz, to talk about releasing Disney’s first R-rated Marvel film in ‘Deadpool & Wolverine,’ how that changes the calculus for Disney from a marketing side, and how the third installment of 'Deadpool' made more money than its two predecessors. They also discuss broader topics, including how early you should start marketing a film, deciding what spoilers to leak in the lead-up to a movie, how to approach the MCU’s recent struggles as a film franchise from a marketing standpoint, and much more (02:49 ). Matt finishes the show with an opening box office prediction for M. Night Shyamalan’s ‘Trap’ (28:02 ).
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Host: Matt Belloni
Guest: Asad Ayaz
Producers: Craig Horlbeck and Jessie Lopez
Theme Song: Devon Renaldo
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United States
this Marketing guy had very little to do with this film obviously. please get the head of Marvel's marketing department. besides towing the line he couldn't answer most of your questions. He also failed to grasp new marketing which starts more then a year out.