“Evidence-based Broadcasting: FEM Brings Family Planning Radio Campaigns to Nigeria, Niger, and Benin” by hhart
Description
In low- and middle-income countries, millions of women want to plan their families but face stigma or lack access to reliable information. Over 100 million unintended pregnancies occur yearly, contributing to tens of thousands of maternal deaths.
To enable informed family planning, FEM produces evidence-driven, regionally tailored radio campaigns. Our content addresses misinformation and stigma with storytelling, Q&A shows, and programmes with religious and health authorities.
Read Rethink Priorities’ evaluation of FEM's work here.
After a pilot in 2021, FEM conducted 16 months of campaigning in Kano, Nigeria, in collaboration with the Ministry of Health. We have since conducted proofs of concept (POCs) in 11 more Nigerian states and three more countries.
In the past year, FEM and its partners:
- Launched a two-year campaign in Kaduna State, Northern Nigeria
- Completed a successful POC in Benin, where we are preparing to launch a two-month learning-focused radio campaign
- Interviewed 1,000+ listeners in Niger to inform an upcoming two-year campaign
- Redesigned our RCT to launch in two waves (in response to supply-based state reselection post-USAID).
Our funding gap for this giving season is 1.1 million USD, for work in Nigeria, Niger, and Benin. This figure reflects our goal [...]
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First published:
November 19th, 2025
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Narrated by TYPE III AUDIO.
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