Hej, the guest of today’s episode is Selah, the co-founder & CEO of the Startup, Ellure. Their headquarter is based in Stockholm. Selah is leading the team to pledge itself to do innovations in the Beauty & Fashion industry. She is dedicated to making a change!

In this episode, you will get to know a young female entrepreneur who is passionate about her dreams. You will also have a chance to know about the growth story for a startup: how to start from 0 to 1 and how to scale up from 1 to 100. Selah has a vision to make the best personalised lipsticks. The on-demand production will ensure waste reduction and long-lasting products.

Let’s start this episode right away and follow Selah to hear more about her fascinating entrepreneurial story!

Ellure’s website: https://ellure.se/

这一期我们邀请到了在瑞典创业的Selah。她带领着斯德哥尔摩明星初创公司Ellure在美妆行业乘风破浪。她希望能够给这个行业带去创新、冲击和改变。

从她分享的故事里，大家能够认识一位有理想有热情的年轻企业家。你会听到一个初创公司是如何从0到1，又将如何从1走向100。Selah希望把个性化产品做到极致，on-demand生产从而保证经典和消减浪费。让我们一起跟随这期节目，来听听ellure创始人&CEO Selah的创业心路历程吧～

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Background Music：

Deep Purple - Janet Seidel

Blues Run the Game (2001 Remaster)

Roy Orbison - Only The Lonely

Joakim Karud - Dreams

Lemon Tree

The Only Thing - Sufjan Stevens