🔮 The Power of Long-Form Content Marketing in Fintech with Araminta Robertson - Founder at Mint Studios & The Fintech Marketing Hub
🔮 The Power of Long-Form Content Marketing in Fintech with Araminta Robertson - Founder at Mint Studios & The Fintech Marketing HubDescription
In this episode, we delved into content marketing, focusing on long-form written content with guest Araminta Robertson, a fintech specialist. We explored her insights on SEO and building a thriving fintech marketing community of over 2000 members on Slack. Listeners were also informed about a new interactive feature on Spotify allowing comments on episodes.
Tune in for more on content marketing, community building, and CRM strategies!
Chapters 📌
[00:00:00 ] Intro
[00:00:31 ] Fintech marketing community growth.
[00:06:18 ] Podcasting challenges and strategies.
[00:09:08 ] Building relationships with listeners.
[00:13:26 ] Content distribution strategies.
[00:15:36 ] Niche Marketing Strategies.
[00:18:23 ] Content creation strategies.
[00:23:40 ] Content creation using AI.
[00:27:40 ] Summarizing webinars into articles.
[00:29:08 ] AI in podcast automation.
[00:34:03 ] Mega blogs versus targeted article.
[00:39:13 ] AI formality detector in writing.
[00:42:50 ] Educational vs. sales content.
[00:45:20 ] Comparison posts in content marketing.
[00:49:19 ] Comparison posts and sales strategies.
[00:51:51 ] Reddit vs. LinkedIn for B2B.
[00:56:55 ] Written content marketing strategies.
🖇 Follow links 🖇
👉 Araminta Robertson on Linkedin
👉 Jake Mayell on Linkedin
👉 Yoann Pavy on Linkedin
📺 Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust
📧 Our weekly newsletter: https://ingrowthwetrust.beehiiv.com/subscribe
Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review, share it with your marketing friends too if you're feeling generous 🤝
That's how we grow.
See you next week!
United States
