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Great story-telling is at the centre of any great marketing philosophy so Bryan Adams, CEO of digital marketing agency Ph.Creative takes this a step further to hear the invaluable thoughts of his favourite marketing experts, including Seth Godin, Joe Pulizzi and Brian Clark. Thankfully, they were kind enough to take some time out of their schedules and answer the questions we’d all love to ask!
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Nir Eyal is best known as Wall Street Journal's Bestselling Author of "Hooked: How to Build Habit-Forming Products", published in 2013. As well as a captivating public speaker, behaviour-design consultant, investor; and helping design & marketing teams create more engaging products.Nir spent years in the video gaming and advertising industries, he describes the techniques he learned and applied for motivating and influencing users. We also discuss some popular companies who are great at c...
Robert Greenberg is a Composer, Pianist, Music Historian, Author, and Story Teller. Since 1993 he has recorded over 650 lectures on a wide variety of musical subjects, and in 2011 his book "How to Listen to Music" was published by Penguin.Robert has lectured for some of the most prestigious musical and arts organizations in the United States, and is passionate about story-telling. This was a stimulating discussion and one I'm sure you'll enjoy.
Jorgen Sundberg. Jorgen is the Employer Brand Consultant and CEO at London-based employer brand agency, Link HumansJorgen started as a recruiter in 2003, he caught the early wave of digital marketing and tested many talent attraction tactics while managing hiring campaigns for giants like IBM, Accenture, SAP, and Deloitte. By late 2009, he thought he was convinced that when social media communicated an uncommon employer brand then talent attraction results improved.So, in late 2009, he quit h...
Graeme Johnson is Senior Leader of Resourcing and Talent Acquisition at BT, with a track record of developing and leading high-performing teams and implementing transformational change. Prior to joining BT Graeme led a remarkable employer brand project at Virgin Media, which put brand storytelling front and centre in Virgin's talent attraction strategy, driving an innovative campaign that helped win and retain customers just as much as staff.We dive straight into a great discussion about the...
Ed Nathanson is a legend in the world of employer brand storytelling. Ed has spent over 20 years developing and building highly effective, efficient, and successful employer brands and talent attraction strategies. Ed lives by the mantra that "Even the most revolutionary idea in the world is nothing without the right people to drive and build it". Attracting the right people is all about telling the right story, and in this thoroughly entertaining and wide-ranging discussion Ed's passion for ...
Bryan Kramer is a renowned social business strategist, global keynote speaker, executive coach, and bestselling author. He’s one of the world’s foremost leaders in the art and science of sharing. As you'll hear, Bryan was the guy who originated the "human to human" business movement which hit the marketing world like a tsunami a few years ago.With more than 350,000 social fans and followers, Bryan is both a practitioner and authority on the subject of social technologies and social behaviour...
1This week's show is a chat with Michael Yank. Michael is a story editor at the amazing DreamWorks Animation, the studio that has brought us such modern-day classics as Shrek, Kung-Fu Panda, Madagascar, and How To Train Your Dragon. We discuss his work both in animation and live action, the importance of collaboration, the Story Circle approach to narrative storytelling and tips to deal with writer's block. Michael is really entertaining; he's full of great insight and I think you'll get a lot...
Noah Klocek is Art Director at Pixar Animation Studios, one of the most iconic and ground-breaking production companies in the world. Responsible for developing the use of computer-rendered animation into film-making, Pixar has brought us such modern classics as the Toy Story series, Wall-E, Up, Cars and The Incredibles.Prior to Pixar Noah also enjoyed roles with Dreamworks Animation and Industrial Light and Magic, and has his own content production company Imageblock Studio, which focuses on...
Joe Pulizzi is a legend in content marketing and brand storytelling. He's the founder of Content Marketing Institute - the leading education and training organization for content marketing - and the author of five books, including his latest, Killing Marketing. Joe and I last spoke a year or so back and it was great to catch up with him again. Over the course of our conversation, we discussed how content and customer interaction is driving the growing dominance of Amazon amongst the big fou...
Jen Grisanti is an acclaimed Story/Career Consultant at Jen Grisanti Consultancy, Inc.Jen is also a Writing Instructor for Writers on the Verge at NBC, a former studio executive, a blogger for The Huffington Post and author of Story Line: Finding Gold In Your Life Story, TV Writing Tool Kit: How To Write a Script That Sells, and her upcoming book, Change Your Story, Change Your Life. In this podcast, she discusses the concept of "the personal void" in storytelling, how to tell a story that p...
It was an honour to chat with one of the co-writers of Shrek, Roger S.H. Schulman. In addition to his hugely successful writing career, Roger coaches writers, including people like me who are keen to improve their business writing and tell a story in their marketing.One thing I was really keen to explore with Roger was how to create empathy in a business marketing story, given that the opportunity to do so is much more limited in a few lines of marketing copy than in a full-length movie. As e...
This week I am joined on another episode of Getting Goosepumps by Ann Zuccardy, and what an episode it is. Ann a former writer who suffered from a brain injury has since become, what she explains to be, an accidental neuroscientist. 4 years following her injury Ann has learned that the majority of new information she was discovering about her brain, is in fact backed up by science, hence the accidental title of a neuroscientist.
How Ann’s brain injury made her smarter
Since Anne’s injury in...
On this week’s episode of Getting Goosebumps, I have the chance to chat with master marketer, NY Times bestselling author and keynote speaker Jay Baer.
Jay is president of social media and content consultancy Convince & Convert. He has founded five companies and had worked with a range of renowned brands such as Sony, Nike and The United Nations. He’s been named the third most influential social media blog in the world by Social Media Examiner.
Hear what Jay has to say about embracing ...
So on this weeks episode I am joined by Jack Kester Milner. Jack’s career history includes an impressive simultaneous career as a director writer, comedy actor and producer in television, radio and film. Now based on all that he learned in the comedy sector, he provides organisations and individuals with the tools to influence, persuade and engage. He does this in his series of comedy workshops ‘Stand up and deliver’, which have been presented to a whole host of clients such as the National T...
On this weeks episode of Getting Goosebumps I will be talking to founder and principal of Amplified Talent, Lars Schmidt. Lars is an expert in intersecting culture, talent and brands and has a background in developing innovative strategies at NPR. He is also the Co-founder of HROS – a platform designed to bring an open sourced approach to HR & Recruitment.
On this weeks episode of Getting Goosebumps, I am joined by Stand-Up Comedian James Acaster. James has been a comedian for the last 8 years and has appeared on Mock the Week, Live at The Apollo & Russel Howard’s Good News! He gives insights into the world of comedy that is far removed from the world of business.
On this weeks episode of Getting Goosebumps, I talk to storytelling expert, TV writer and producer John Yorke. Founder of the BBC Writer’s Academy, John is also the author of the ultimate storytelling book: Into the Woods: How Stories Work and Why We Tell Them.
On this episode of Getting Goosebumps: The Power of Storytelling, we chat to Jonah Berger. Jonah is a professor at the University of Pennyslvania and an expert on word of mouth, viral marketing and social influence and trends. Also the author of new book Invisible influence: The Hidden Forces that Shape Behaviour, there's plenty of insight to begin putting into action.
American theorist and consultant David Aaker guides us through the power of signature storytelling, focusing on strategic brand stories.
In this week’s episode of Getting Goosebumps: The Power of Storytelling, we talk to Cal Fussman. Cal is an American Journalist, New York Times bestselling author and writer-at-large for Esquire Magazine.
Cal has mastered the art of storytelling conducting memorable, probing interviews packed with stories from icons such as Muhammad Ali, Tom Hanks, Leonardo DiCaprio and Richard Branson.
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