Claim OwnershipThe KitchenTable Community Podcast
Subscribed: 0Played: 3
Subscribe
© 2023 The KitchenTable Community Podcast
Description
A podcast for owners and would-be owners of small creative agencies. Whether you offer design, marketing, web build, copywriting, video or events, the faces you challenge are likely to be similar. The podcasts are presented by John Ashton, the founder of The KitchenTable Community, who grew his own small agency from scratch by employing a team of remote working freelancers.Interviewees share their wisdom and practical tips on subjects ranging from company culture to branding.
12 Episodes
Reverse
Want to start your own agency but are intimidated by the thought of going it alone? Then you won’t want to miss this episode of The KitchenTable Community Podcast. Sarah Townsend is author of Survival Skills for Freelancers, which is vital reading for anyone considering flying solo, whether as a freelancer or an agency owner.Sarah shares her own experiences and provides a practical roadmap for the journey of self-employment. Among the topics we discuss are: the discomfort many of us face...
Smaller agencies often believe that they can’t compete with the marketing leviathans in their swanky Shoreditch and Soho offices. Our latest guest on the Kitchen Table Community Podcast, Richard Coope, argues that they can – and, more importantly, they should. I’m delighted to have Richard on the podcast to share his insights into the inherent advantages that smaller agencies have over their larger competitors, especially in the post-pandemic era. Why should clients pay big money to larg...
The business landscape is changing. Even before Covid-19, the age-old assumptions about workflows, personnel and physical premises were open to challenge. Our latest guest on the Kitchen Table Community Podcast, Matthew Mottola, has been reading the tea leaves for some time. And he is happy to share his insights into the changing face of business, and how networked freelancers and kitchen table agencies might well be the solution to big business’ problems. Matthew is the author of The Hu...
Let's face it, we creative types tend to be a bit squeamish about professional services and about lawyers in particular. But if we're to run a successful agency then we have to engage with them and we have to meet certain legal obligations.If the thought of that brings you out in a cold sweat, you can breathe a sigh of relief, because in this episode of Kitchen Table Community Podcast, we’re joined by John Haggis, a lawyer who specialises in the digital and creative sectors. He sha...
There are many agency owners (myself included) who have a difficult relationship with lead prospecting. No matter how much we believe in our services, we find engaging cold leads inherently uncomfortable. Indeed, the business of lead prospecting is fraught with potential challenges and pitfalls. When you’re struggling to get your call to action heard, it’s enough to make you want to give up in frustration or don the black hat to get results quickly— whatever the cost.Luckily, in th...
The agency world is changing rapidly in the COVID era. But for Helen Trevorrow, founder of Green Row Communications, it’s business as usual.Why? Because this 20+ year PR veteran relocated her successful London agency to her kitchen table years ago. A move that not only improved her health, wellbeing and even the efficacy of her business… it also placed her squarely ahead of the curve.In our latest KitchenTable Community podcast, Helen shares a wealth of insights that will be invaluable to any...
If you’re just starting out on your agency journey, few things will be more useful to you than tapping in to the wisdom of those who’ve been there and done it.Karl Heasman is just such a chap. After an early career in advertising he took the plunge and started his own kitchen table agency from scratch. He was hugely successful and a few years later he sold the company for a small fortune. Now he helps the owners of small creative businesses to achieve similar success.Be sure to tune in to hea...
What's my motivation? It's a question that all agency owners need to address. But when we do, the answers tend to go only skin deep. Typically they might be: 'Because I want to do great work' or 'Because I want to make money'.It's only when we delve a little further that things get really interesting. Tom Nixon has dived deeper than most. Having set up a hugely successful social media marketing agency, he became fixated with questions of motivation and fulfilment. The results were remark...
Having your own agency is great – most of the time. But being self-employed isn’t always easy. So, how do you look after yourself? And what should you be doing to protect the wellbeing of your freelance employees? Matthew Knight founded an self-help community called Leapers, which is dedicated to and he runs an organisation called Leapers, which is dedicated to supporting the mental health of freelancers and the self-employed.In this episode he shares practical advice on navigating the c...
Is it possible build a best-in-class agency from your kitchen table? It sure is – and sisters Fi Edwards and Katie Langdon are living proof. When they started their healthcare comms agency Skin and Blister in 2016, all they had was a great name and a grand vision, yet within a year they were pitching against – and beating – some of the best known agencies in their field. They now have a roster of major pharma clients and NHS organisations, yet the pair remain the only permanent sta...
It's a fact: companies that have a purpose beyond profit tend to do better than those that don't. Yet, for many agency founders purpose is an afterthought. So, how do you find your purpose and, more importantly, how do you put it in to practice? Si Conroy is a business mentor who works with numerous agency owners helping them to grow successful purpose-led companies.In this episode he shares some of his secrets and provides practical tips and guidance that will help you to build a ...
It's amazing how many kitchen table agencies have never asked the question: What's my brand? Yet having a strong, credible brand is essential to the success of most businesses, especially creative ones. In this first episode of The KitchenTable Community Podcast branding guru Bill Wallsgrove shares his wisdom on the subject. Bill spent years in some of London's most successful creative agencies, where he helped to launched numerous household name brands. We later went it alone with his o...
Comments
Download from Google Play
Download from App Store
United States