Celebration Pro Podcast

MEET MARK:Mark is the wedding industry's leading expert on paid advertising. He and his team at The I Do Society help wedding businesses use Google Ads, Meta Ads (FB/IG) and TikTok Ads to reach and convert their ideal couples at scale. While hustling and working hard to grow his family's wedding business in his early 20s, he discovered advertising. Over time he learned how to use ads to reach and convert the right couples. He turned this new skill into a system so he could help his friends in the industry succeed with ads too. Today, thousands of businesses of all types in the wedding industry have been helped by Mark's expertise in advertising. IN THE CONVO:General overview of advertising strategies for wedding businesses in 2024Knowing when and how to start using advertising if you've never done it before (Google Ads, Meta Ads, TikTok Ads)What the future of advertising looks like for the wedding industry this yearCONNECT WITH MARK:📸 @theidosociety🌐 https://theidosociety.com/CONNECT WITH CARIN:Hey CEO! Join us over at our new membership the Success Cellar 🍾 - exclusively for growth-minded wedding pros just like you!🌟Write a review, share, and tag @celebrationpros for your first month free!📸 - @celebrationpros🌐 - www.carinhunt.com

IN THE CONVO:Join us for an inspiring episode of the Celebration Pro Podcast featuring Nadine Boseman, a former middle school choir instructor who transitioned into a successful career as a master bridal seamstress and educator. Discover Nadine's journey and gain *gold nuggets* into creating unforgettable client experiences, building authentic vendor relationships, and discovering your unique superpower to attract ideal clients. With a focus on personal connections and incorporating a sensory experience into your service, Nadine empowers us all to follow our passion and embrace new beginnings in the wedding industry. Tune in to learn how to 'thread' your passion into a successful career and create magic moments for your couples!How to intentionally build hospitality into your client interactionsCreative ways to stay top of mind with our industry peersFocus on your *super power* and avoid the comparison gameCONNECT WITH NADINE:📸 @secretsofabridalseamstress🎙️Secrets of a Bridal SeamstressCONNECT WITH CARIN:Hey CEO! Join us over at our new membership the Success Cellar 🍾 - exclusively for growth-minded wedding pros just like you!🌟Write a review, share, and tag @celebrationpros for your first month free!📸 - @celebrationpros🌐 - www.carinhunt.com

IN THE CONVO:Welcome to a raw conversation filled with hard truths, big love, and lots of name-dropping!Imagine turning a childhood knack for fundraising into orchestrating grand occasions that capture the heart of celebrations. That's the story of Keith Willard who now leads Keith Willard Events, crafting memorable moments for clients of all budgets - but known for his high-profile clients and sophisticated design style. Keith openly shares the twists of fate and the lessons learned in creating events that resonate long after the last toast is made. If you thrive on juicy conversations within the wedding industry - you're in for a treat. We're name-dropping, sharing some crazy stories, and having mutual ah-ha moments along the way. I hope you enjoy this convo as much as I did!CONNECT WITH KEITH:🌐Keith Willard Events 📸 @keithwillard | @keithwillardevents🎙️Behind the VeilCONNECT WITH CARIN:Hey CEO! Join us over at our new membership the Success Cellar 🍾 - exclusively for growth-minded wedding pros just like you!🌟Write a review, share, and tag @celebrationpros for your first month free!📸 - @celebrationpros🌐 - www.carinhunt.com

IN THE CONVO:This week we welcome Brandee Gaar, the brilliant mind behind The Weeding Pro CEO, luxury wedding planner, podcast host, and industry thought leader.  Brandee's journey from orchestrating childhood dinner parties to commanding a luxury event planning empire is awe-inspiring and yet feels familiar to many of us creative entrepreneurs. Join the convo as we dive into the numbers game that can make or break your wedding business with our in-depth conversation on pricing strategies and profitability. We explore establishing competitive pricing that aligns with market demands and your self-worth, while also taking a moment to understand the difference between revenue and profit. With Brandee's expertise, learn the strategy and tools to transform your financial understanding, enabling you to pay yourself a fair wage, recruit a dream team, and scale with confidence. It's not just about working harder; it's about working smarter with every dollar your business earns.Connect with Brandee:🌐www.brandeegaar.com 📸 www.instagram.com/brandeegaar🎁www.brandeegaar.com/6figureemails CONNECT WITH CARIN:Hey CEO! Join us over at our new membership the Success Cellar 🍾 - exclusively for growth-minded wedding pros just like you!🌟Write a review, share, and tag @celebrationpros for your first month free!📸 - @celebrationpros🌐 - www.carinhunt.com

IN THE CONVO: Wedding business strategist, Michelle Loretta, recounts her impressive transition from accountant to stationer, and finally to a financial guiding light in the event industry.  Discover how she turned her flair for numbers into a successful business, guiding fellow creatives through the art of business planning and the inevitable ups and downs of the market. Michelle's candid storytelling, from launching a stationery line to founding the Be Sage conference, offers invaluable lessons in perseverance and adaptation for anyone navigating their own business terrain. Honestly, one of my favorite convos yet!CONNECT WITH MICHELLE:🌐 https://besageconsulting.com/📸 https://www.instagram.com/besagealways/🎁 Cashflow Planning for Event Business Owners -https://besageconsulting.com/cashflowCONNECT WITH CARIN:Hey CEO! Join us over at our new membership the Success Cellar 🍾 - exclusively for growth-minded wedding pros just like you!🌟Write a review, share, and tag @celebrationpros for your first month free!📸 - @celebrationpros🌐 - www.carinhunt.com

IN THE CONVO: Ever felt like you're on a runaway train heading straight for Burnout City in the heart of the wedding industry? Yeah, me too. I spilled my guts about the panic attacks and the all-consuming exhaustion, and luckily, Kaitlyn Blair from Virtually Vital stepped in with her lifesaver kit of virtual assistance. Join us in some behind-the-scenes chaos that plagues so many creatives, and Kaitlyn walks us through the kind of organization and systems that make you fall back in love with your craft.CONNECT WITH KAITLYN:🌐https://www.virtuallyvital.co/📸https://www.instagram.com/virtuallyvitalva/🎁Free Trello Board Workflow for Wedding Professionals: https://trello.com/b/ft715Umc/wedding-vendor-workflowCONNECT WITH CARIN:Hey CEO! Join us over at our new membership the Success Cellar 🍾 - exclusively for growth-minded wedding pros just like you!🌟Write a review, share, and tag @celebrationpros for your first month free!📸 - @celebrationpros🌐 - www.carinhunt.com

Are you tirelessly spinning your wheels but going nowhere fast? Let's all say goodbye to the hustle that doesn't pay off and hello to actionable insights from Amanda McKinney, an accountability coach who's transforming our understanding of productivity. Together, we're digging past the busy work and focusing on income-producing activities that will take your wedding business to the next level. IN THE CONVO: We get real about what being "busy" truly means and the mistaken pride it often carries. Amanda opens up about her leap from the corporate grind to entrepreneurship, and how it uncovered unhealthy habits that might be holding you back too. We'll help you identify and shatter those invisible barriers, guiding you to shift focus onto what truly moves the needle in your work and personal life.  Plus, we'll let you in on the secret sauce of goal setting and morning rituals that prime you for success. Tune in and let's take the first step together towards mastering our calendars, setting ambitious yet achievable goals, and embracing our unique productivity styles!CONNECT WITH AMANDA:🌐 https://www.amandamckinney.com/📸 https://www.instagram.com/theamandamckinney/🎁 What's Your Productivity Personality? (Free Quiz) - https://www.amandamckinney.com/quizCONNECT WITH CARIN:Hey CEO! Join us over at our new membership the Success Cellar 🍾 - exclusively for growth-minded wedding pros just like you!🌟Write a review, share, and tag @celebrationpros for your first month free!📸 - @celebrationpros🌐 - www.carinhunt.com

IN THE CONVO:Struggling to strike the perfect balance between the whirlwind of the wedding industry and finding peace in your personal life? Jill Johnson joins us to share her journey from wedding venue coordinator to business coach & mentor, and now teaching the 'Hustle to Harmony' method that promises to fine-tune your productivity. Our conversation explores how tailored productivity systems can help maintain harmony in your schedule, especially when your passion for work tugs at the pull of family life. In this episode, we discuss the benefits of a morning ritual, implementing task prioritization, and transforming your commute into a learning opportunity.  Through the convo, you'll gather insights on how to blend your business pursuits with personal time, and how to implement these practical strategies without feeling swamped by the to-do list.KEY TAKEAWAYS:How to keep a consistent routine in an inconsistent marketCreating a supportive environment to hold yourself accountableAction steps to plan a more predictive and productive scheduleCONNECT WITH JILL:🌐stan.store/jilljohnston📸 @itsjilljohnston🎁FREE Stress-Free Passive Income ToolkitCONNECT WITH CARIN:Hey CEO! Join us over at our new membership the Success Cellar 🍾 - exclusively for growth-minded wedding pros just like you!🌟Write a review, share, and tag @celebrationpros for your first month free!📸 - @celebrationpros🌐 - www.carinhunt.com

WHAT TO EXPECT:Are you ready to revolutionize your daily grind? Let me take you on a personal journey through the heart of time management, all tailored to the bustling life of an entrepreneur. I share a week in the life as the CEO of Celebration Pros where each day is intentionally planned to focus on income-producing moves. And because your peace of mind is the backbone of productivity,  we start the entire convo on strategic morning and evening rituals, designed to support mental health and prime you for a day of wins!Plus, I share the secret to avoiding the over-commitment of tasks and how to plan a winning week! So turn up the volume and get ready to curate a routine and schedule that supports your unique life + business!🎁 Download Carin's Weekly Focus TemplateCONNECT WITH CARIN:Hey CEO! Join us over at our new membership the Success Cellar 🍾 - exclusively for growth-minded wedding pros just like you!🌟Write a review, share, and tag @celebrationpros for your first month free!📸 - @celebrationpros🌐 - www.carinhunt.com

MEET EMILY:Emily Foster is the owner of Emily Foster Creative, a brand and website design studio based in Portland, Oregon and working with creatives everywhere. She specializes in helping wedding vendors and photographers stand out with personalized, tailored branding and website design. She brings 7+ years of experience to helping business owners get clear on their brand strategy then transforming that into a brand that connects with their ideal clients. She's a wife/recent bride, bookworm, travel lover, and cat mom of two adorable cats, Elsa and Olaf.IN THE CONVO:Implementing the pillars of a successful websiteActionable steps to build a website that books your ideal clientsA peek into the Showit platform, and why it's Carin and Emily's go-to for wedding prosCONNECT WITH EMILY:📸@emilyfostercreative🌐emilyfostercreative.com🎁https://emilyfostercreative.com/elevated-website-checklistCONNECT WITH CARIN:Hey CEO! Join us over at our new membership the Success Cellar 🍾 - exclusively for growth-minded wedding pros just like you!Enjoy your first month for only $7 with code CELEBRATE7 or click here📸 - @celebrationpros🌐 - www.carinhunt.com

MEET CANDICE:Candice Coppola is an author, podcast host, business coach and entrepreneur who believes that you shouldn't have to do business (or happy hour!) alone.As a successful entrepreneur who grew a business from the spare bedroom of her home into a multi-country, multi-six figure company - it's safe to say she's navigated the bumpy road of entrepreneurship.She started her first company, Jubilee Events, during the great recession in 2008. With NO experience and NO contacts, she grew it into a recognizable brand and team. Over 12 years, she worked with clients from all over the world and produced events in excess of 1M.IN THE CONVO:Get ready to tap into the heartbeat of the wedding industry with Candice Coppola, a true connoisseur of celebration and an oracle for marketing to the fresh, vibrant Gen Z crowd. In our latest episode of the Celebration Pro podcast, you won't just be listening; you'll be equipping yourself with the insider knowledge that's reshaping the world of weddings. Candice, with her dual prowess as an author and a mentor to wedding planners, unveils the seismic shifts in client tastes and tech-savvy service delivery that are essential to captivate the up-and-coming generation.- Why understanding Gen Z is important - like, right now!- How to pivot into attracting this new group while still standing out as a unique business owner- The expectation of Gen Z and how to match + exceed themCONNECT WITH CANDICE:📸 @ candice.coppola🌐 https://candicecoppola.com/ 🎁Check out Candice's vault of resources: click hereCONNECT WITH CARIN:Hey CEO! Join us over at our new membership the Success Cellar 🍾 - exclusively for growth-minded wedding pros just like you!Enjoy your first month for only $7 with code CELEBRATE7 or click here📸 - @celebrationpros🌐 - www.carinhunt.com

Ever find yourself stuck in a rut, communicating with clients in the same old way? Today I'm here to share a goldmine of insights from a recent workshop experience that will supercharge your client interactions. Transform your approach with personalized techniques that make each couple's wedding day as unique as their love story. Imagine your brand embodying values that resonate on a deeply personal level with your audience. That's what we're diving into, from the heartfelt impact of handwritten notes to the modern flair of personalized videos. These are the touches that have shaped my business and can redefine yours too. Plus, I'm extending an exclusive invitation for a 30-minute business audit session with yours truly—to give your brand that extra edge. All you have to do is leave a review and email me at hello@carinhunt.com.  Celebrate the entrepreneurship journey with me, connect with your clients on a deeper level, and watch your business soar.Connect with the experts:Sara DunnJust Bloom SchoolChristy TownsendAlex StarkGwen TinsleyCONNECT WITH CARIN:Hey CEO! Join us over at our new membership the Success Cellar 🍾 - exclusively for growth-minded wedding pros just like you!Enjoy your first month for only $7 with code CELEBRATE7 or click here📸 - @celebrationpros🌐 - www.carinhunt.com

MEET ADRIENNA:As a former wedding professional and current agency owner who has served over 150 vendors around the world, Adrienna is a sought-after thought leader in the world of wedding marketing and strategy. With a unique blend of real-world experience and signature step-by-step processes that are always backed with data, Adrienna knows how to simplify marketing so that wedding pros can confidently grow and scale their business.IN THE CONVO:Adrienna's game-changing marketing strategyHer predictions year over yearHow you can implement specific actions to attract your ideal clientsCONNECT WITH ADRIENNA:📸 @avaandthebee🌐 www.avaandthebee.com🎁 Open Adrienna's guide to marketing for Gen Z!CONNECT WITH CARIN:Hey CEO! Join us over at our new membership the Success Cellar 🍾 - exclusively for growth-minded wedding pros just like you!Enjoy your first month for only $7 with code CELEBRATE7 or click here📸 - @celebrationpros🌐 - www.carinhunt.com

WHAT TO EXPECT:Something a little different today! Mr. ChatGPT and I have a conversation on being a business owner in the wedding industry. I didn't read the questions ahead of time, here are the topics we discussed:Business Strategy:What motivated you to enter the wedding industry?How did you develop your business strategy for the wedding industry?Can you share some insights into identifying and targeting your niche market?Client Relations:How do you build and maintain strong relationships with clients?Trends and Innovation:How do you stay updated on the latest trends in the wedding industry?Marketing and Branding:What marketing strategies have been most effective for your wedding business?Challenges and Solutions:What are some common challenges faced by wedding businesses, and how do you overcome them?Team Management:How do you build and manage a reliable team in the wedding industry?Industry Ethics and Professionalism:How do you ensure ethical practices within your business?Adaptability and Flexibility:Can you provide an example of a situation where flexibility was crucial to the success of an event?CONNECT WITH CARIN:Hey CEO! Join us over at our new membership the Success Cellar 🍾 - exclusively for growth-minded wedding pros just like you!Enjoy your first month for only $7 with code CELEBRATE7 or click here📸 - @celebrationpros🌐 - www.carinhunt.com

MEET SHANE:Shane McMurray, CEO and founder of the Wedding Report, holds the goal to help wedding professionals generate more profit, build a better marketing message, make superior pricing decisions, close more sales, generate more qualified leads, identify core customers, get funding, and find the best opportunities by providing a realistic, unbiased understanding of the wedding market through independent research.His research has been mentioned in Axios, Bloomberg, FastCompany, Forbes, Los Angeles Times, NPR, The New York Times, The Washington Post, The Wall Street Journal, and hundreds of other publications, magazines, books, and news articles worldwide. His research is also used by tourism boards, government agencies, investment firms, insurance companies, students and researchers.Shane holds a Bachelor of Science in Information Technology and a Master of Business Administration E-Business. He has 20+ years of experience working with information and data in addition to 15+ years of experience researching the wedding industry.IN THE CONVO:How Shane married numbers and nuptialsWhere to find wedding industry data for your demographicsWhat shifts we can expect into 2024 and beyondHow Gen Z will impact the marketThe "Engagement Gap" - fact or fiction?CONNECT WITH SHANE:🌐 wedding.report  📧 letschat@wedding.reportCONNECT WITH CARIN:Hey CEO! Join us over at our new membership the Success Cellar 🍾 - exclusively for growth-minded wedding pros just like you!Enjoy your first month for only $7 with code CELEBRATE7 or click here📸 - @celebrationpros🌐 - www.carinhunt.com

Happy New Year!The word of the year is INTENTION, because action without intention is wasted time. In this episode we chat about:Your value words and word of the year (action step here)How being intentional can 10x your business in 2024Some exciting things coming upGratitude for YOU!CONNECT WITH CARIN:Hey CEO! Join us over at our new membership the Success Cellar 🍾 - exclusively for growth-minded wedding pros just like you!Enjoy your first month for only $7 with code CELEBRATE7 or click here📸 - @celebrationpros🌐 - www.carinhunt.com

MEET JESSICA:Jessica Smith is a mom of two, married to her best friend, and on a mission to help women create and maintain healthy habits for life. She helps women learn to eat like they love themselves and move their bodies with intention and consistency. I'm your hype girl, motivational guru, & forever cheerleader to become a better version of YOU.IN THE CONVO:What the heck is a lead magnet and why is it important?Where to place your lead magnet, and start collecting contact information from the couples who are excited to work with you!Ideas on how to create your own lead magnet.CONNECT WITH JESSICA:📸 - @thefitlifewithjessica🌐- www.thefitlifewithjessica.com 🎁- Plan a Week of Meals in 20 MinutesCONNECT WITH CARIN:Hey CEO! Join us over at our new membership the Success Cellar 🍾 - exclusively for growth-minded wedding pros just like you!Click here for a free month for you! (expires on NYE)Or invite a friend and click here for free month for you both!📸 - @celebrationpros🌐 - www.carinhunt.com

MEET HEIDI:Heidi Thompson is the best-selling author of Clone Your Best Clients and the wedding business coach & marketing strategist behind Evolve Your Wedding Business where she helps wedding professionals book more ideal clients and craft a business that gives them the income, life, and freedom they want.Her business & marketing expertise has been featured on several wedding and business outlets and events including The Huffington Post, Wedding Business Magazine, Sprouting Photographer, WeddingMBA, Aisle Planner, Honeybook, and WeddingWire World.She is the creator and host of Book More Weddings Summit & Wedding Business CEO Summit. Over the past 10+ years, Heidi has helped thousands of wedding pros of all kinds across 6 continents grow their businesses without working 60+ hour weeks.  CONNECT WITH HOLLY:📖 Read her book! 🎁 Grab Her "Best Clients Interview Guide" 📸 @evolveyourweddingbusiness 🌐 https://evolveyourweddingbusiness.com/  CONNECT WITH CARIN: Hey CEO! Join us over at our new membership the Success Cellar 🍾 - exclusively for growth-minded wedding pros just like you!Click here for a free month for you! (expires on NYE)Or invite a friend and click here for free month for you both!📸 - @celebrationpros 🌐 - www.carinhunt.com

WHAT TO EXPECT:It's engagement season, and everyone is frantically responding to leads with ZERO strategy. In this episode, I'm giving you the secret formula to creating a winning season that will set you up to hit your 2024 goals!How to organize your online presenceThe number 1 & 2 top marketing spacesThe magic of adding value + personalityThe triple threat to engagement season that we're running with in the Success CellarCONNECT WITH CARIN:LAST CALL! Grab your FREE month in the Success Cellar membership before the New Year  🍾  A business-building community  exclusively for growth-minded wedding pros just like you!Click here for a free month for you!Or invite a friend and click here for free month for you both!📸 - @celebrationpros🌐 - www.carinhunt.com

MEET CHRISTY:With the love of paper and being wildly creative, Christy has designed luxury wedding invitations for the past decade. She has niched down to the wedding market after realizing the importance of personal touch during a stressful time in a bride's life. Christy has curated her brides' experiences with a perfect mesh of paper design, personality, and openness. When she isn't designing invitations, you can find her experimenting with wax seals or creating the next digital product on her Etsy shop. When she is really off the clock... you'll find her indulging in a glass of wine, trying not to spill with her two toddlers running around.Christy has been seen in Ruffled Blog (twice), Utah Bride Magazine, Columbus Weddings Magazine, and the nominee of Best of Weddings for Stationer. She also has a partnership to design for Zola, Inc.IN THE CONVO:How Christy adds special touches to her own client's experiencesWhere we miss the opportunity to add valueWhy the client experience in whole is so importantWhat you can do to elevate your customer's journey to have them raving about you!💖Join the COLLECTIVE VOW WORKSHOP on January 25, 2024! Meet both Christy and Carin (and other amazing wedding pros) at this day of business building gold in Columbus, OH - click here to view the deets!CONNECT WITH CHRISTY:📸 @thepapervow🌐 www.thepapervow.comCONNECT WITH CARIN:Hey CEO! Join us over at our new membership the Success Cellar 🍾 - exclusively for growth-minded wedding pros just like you!Click here for a free month for you!Or invite a friend and click here for free month for you both!📸 - @celebrationpros🌐 - www.carinhunt.com